From the mission statement to the font choice to the HTML color codes, there are so many components to consider when building your nonprofit’s brand. But when every piece of content you share with the world is an opportunity to influence your nonprofit’s reputation, nothing can be overlooked. So let’s break down the most important pieces of building your online identity!

In this webinar, we’ll discuss how to increase and optimize your nonprofit’s visibility online.

You’ll learn:

• The psychology behind nonprofit branding and why it matters to potential donors
• The basics of visual branding, including what should be standardized and where you have creative freedom
• How your brand lays a foundation for your website
• How to implement your brand in all digital outreach campaigns (blogs, social media, email marketing)
• And more!

About the Speaker

Sarah Henry is the Content Marketing Growth Manager at Elevation, a full-service nonprofit web design agency. Sarah began in the nonprofit world in 2009 and has worked with organizations supporting education and digital and performing arts ever since. Sarah works to empower nonprofits to maintain relevance in our increasingly tech-focused world by combining her nonprofit experience with her passion for psychology and digital media.