Virtual Fundraising Lab: April 21st

Join us on April 21^st for our first ever virtual fundraising lab! This event is chock-full of valuable opportunities including a presentation from nonprofit thought leader Steven Shattuck; a how-to presentation on building a multi-channel marketing plan; and a spotlight on Qgiv features and customer examples.

Schedule

2:00 p.m. EDT – The Current State of Donor Retention and What Fundraisers Can Do About It | Steven Shattuck, Bloomerang

3:05 p.m. EDT – Tools & Strategies for Virtual Fundraising Events | Learn tools and strategies you can use to continue raising funds with virtual events | Jennifer Mansfield

3:30 p.m. EDT – Changing Channels: Multi-Channel Marketing for Your Next Fundraising Campaign | Abby Jarvis

The Current State of Donor Retention and What Fundraisers Can Do About It

Presented by: Steven Shattuck, Bloomerang

If you’re a nonprofit development professional, you’ve likely heard the term “donor retention.” It’s one of the hottest topics of discussion in the nonprofit sector. But what is donor retention? And why is it important?

This session explores the root causes of poor donor retention rates, as well as the reasons why donors stay loyal. You’ll come away with several ideas for improvement based on leading research in the field.

Learning Outcomes:

•  Explore current research on donor loyalty and retention
• Understand how an increase or decrease in retention can impact your bottom line
• Learn new donor communications techniques that keep donors giving to your organization

About Steven Shattuck

Steven Shattuck is Chief Engagement Officer at Bloomerang where he curates Bloomerang’s sector-leading educational content and hosts the weekly webinar series which features the top thought leaders in the nonprofit sector. Steven got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, Girl Scouts, Christian Church (Disciples of Christ), and the American Heart Association.

Steven volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and the Study Fundraising Steering Group at the Hartsook Centre for Sustainable Philanthropy at Plymouth University. He is also an AFP Center for Fundraising Innovation (CFI) committee member. He’s contributed content to the National Council of Nonprofits, AFP, NTEN, and Nonprofit Hub. He’s a frequent conference speaker, having spoken at AFP International, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet Philanthropy to name a few. He is a co-author of Fundraising Principles and Practice: Second Edition.

Tools & Strategies for Virtual Fundraising Events

Presented by: Jennifer Mansfield, Vice President of Customer Experience at Qgiv

If you’re like many nonprofits around the country, you’re scrambling to figure out how to raise money without hosting in-person events. Since COVID-19 will be an issue in the coming weeks, we want to cover some tools and strategies you can use to continue raising vital funds through virtual events.

Changing Channels: Multi-Channel Marketing for Your Next Fundraising Campaign

Presented by: Abby Jarvis, Nonprofit Education Manager & Jennifer Mansfield, Vice President of Customer Experience

Your donors are everywhere: they’re giving online, they’re reading on their phones, and they’re checking their mailboxes. How can you possibly know where – and how – to talk to them? The answer is multi-channel marketing, a marketing strategy that involves sharing your message simultaneously across different platforms. Building a multi-channel marketing campaign for your nonprofit will get your message in front of your donors online, on their phones, and in real life. In this session we’ll walk you through how to set up a multi-channel marketing campaign that will support your fundraising efforts!

You’ll learn:

•  How to choose what channels to include in your campaign (think social media, television, direct mail, etc.)
• What stories to tell to get donors’ attention
• How to choose different images and other media that make your campaign stand out
• Best practices for using different marketing channels
• And more!

At the end of the session, you’ll have planned your own multi-channel marketing campaign, built a list of the assets you need, and solidified ideas for how to market your next fundraising campaign.

 Once you’ve registered, check out our Virtual Fundraising Lab Facebook event for updates or to ask questions about the Virtual Fundraising Lab.