CHALLENGE
Humane Society of the Pikes Peak Region (HSPPR) found their comprehensive marketing plan disrupted by the COVID-19 shut downs. They needed to quickly revise their plans, revamp their communications, and get the word out to keep donations coming in to help the animals in their care.
SOLUTION
HSPPR had been successfully using Qgiv to create multiple monthly, customized appeals. They began sending an email every day to keep donors updated and engaged.
They utilized the form cloning feature and built out dozens of new and impactful forms that went out in their appeals.
They leveraged Qgiv’s user friendly, customizable platform to engage their donors with relevant, time-sensitive communications.
RESULTS
2020 proved to be HSPPR’s biggest year for online fundraising, mostly due to their COVID emergency appeals.
By quickly revising their plans and using Qgiv to create multiple, customized appeals, they increased the number of campaigns and communications in a short amount of time.
They experienced great success in donations for their Spring Match, Community Relief Fund, Giving Tuesday Now, Medical Supplies, Emergency Medical & Major Cruelty Cases, and Pawtoberfest, resulting in increased giving of over 42%!
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