Clean donor data is the key to giving your constituents clear, meaningful information about your mission and what your organization is doing. Once you have data you can trust, it’s easier to send the right message to the right person at the right time. Segmentation allows you to create personalized outreach for all of your supporters without having to craft each message individually.
How are nonprofits just like yours managing and segmenting their data to raise more money?
Join us as we host Kate Kramer, Partner Marketing Manager at Bloomerang. We’ll discuss tips and insights on using data and donor segmentation to increase funds raised.
You will learn:
- What donor segmentation is and strategies you can use to reach your target audience and engage them with your mission
- Tips you can use today to optimize your segmentation strategy and improve your fundraising with clean donor data
- Real-world communication examples from nonprofits that got results
Meet the Speaker:
Kate Kramer
Kate Kramer is the Partner Marketing Manager at Bloomerang. She has over 15 years of development and marketing experience. In her previous role as Foundation Manager for the VRMC Foundation, she managed the annual giving programs, assisted and oversaw the annual budget and marketing plans, and managed a major gift donor portfolio of over 150 donors. Kate is passionate about supporting mission-driven organizations. She has completed specialized fundraising training through AFP International, The Virginia Fundraising Institute, the Association of Fundraising Professionals, Shenandoah Virginia Chapter, and is a Certified Fundraising Executive (CFRE). Kate is also a member of the ICON Education Advisory Council, the VA AFP Caucus, and is the current chair of the Virginia Fundraising Institute.
