There it is. Another email from an organization I gave to a few months ago. I know it’s going to be another ask, filled with depressing images and heart-wrenching stories, totally devoid of any uplifting… Read More
It’s 11:30 p.m. One of your donors is catching up on her personal emails after a long day. Suddenly, a bloodcurdling shriek splits the air—she’s gotten an email from someone she hasn’t heard from in… Read More
You know how to entrance donors by telling a great story in your appeals. You’ve worked on building a bewitching website that inspires donors to give. Reporting donors’ impact is a powerful component of your… Read More
It’s a dark, stormy night. A fundraiser sits in an office, piecing together an appeal for an upcoming campaign. She’s stooped over her keyboard, assembling various parts—an intro paragraph here, a photo there, a call… Read More
Okay, let’s chat for a second. You do great work. Your nonprofit makes an incalculable difference in your community. And you, the fundraiser, are what keeps it running! You pour your time and effort into… Read More
When you think of zombies, you probably think of legions of the undead with an insatiable hunger for brains. But I’m willing to bet you encounter zombies on a daily basis… at least if you’re… Read More
Considering Cause Marketing? Tips for a Compliant Co-Venture From cash register donations to charity nights at your favorite restaurant, cause marketing campaigns have become part of the fabric of daily life. Also known as commercial… Read More
How To Use Social Media To Reach Your Year-End Fundraising Goals ‘Tis the season of giving! Do you have a year-end social media strategy in place? Of all the channels you… Read More
Building a solid social presence is important. It shouldn’t be your sole method of communication, but it should be a great daily representation of your nonprofit’s mission. Using social platforms to speak with your community… Read More