My name is Nicole Adkins, and I am the Corporate Giving Administrator for Animal Friends Alliance. In my role, I connect with local businesses and community partners to build support for our programs benefiting animals and their families. Our organization’s mission is to provide comprehensive, lifelong services for pets in need, help animals find loving homes, and offer resources that promote the human-animal bond.
Why We Chose Bloomerang & Qgiv
What initially drew us to Bloomerang and Qgiv was their shared commitment to a mission-focused, user-friendly approach that truly centers on building meaningful relationships with our supporters. Bloomerang’s CRM has been a game changer in terms of keeping donor engagement organized and intuitive. It consolidates donor information in a way that makes it easy to track interactions and nurture long-term relationships. The reporting and data insights are also straightforward, giving us clear, actionable insights to boost donor retention and drive our fundraising strategy.
Qgiv complements Bloomerang perfectly by adding modern, flexible options for donations, from mobile-friendly forms to peer-to-peer and text-based fundraising. This versatility has really expanded our online presence, helping us reach a wider audience and run campaigns more effectively. With Bloomerang and Qgiv together, we’re able to keep our donor data and fundraising efforts in one streamlined system, saving time and improving our outreach. Since switching, we’ve seen better donor retention and an overall increase in recurring donations—both essential for advancing our mission.
Managing Donor Relationships
What I love about Bloomerang and Qgiv is how they make managing donor relationships and fundraising so easy and effective. Bloomerang really shines with its tools for tracking and building long-term relationships, which helps us stay connected with our supporters. I really appreciate that it can store all emails sent to a contact, so anyone on the team can see exactly what’s been communicated. This way, no matter who picks up the conversation, we’re all up to speed on previous interactions and can provide a consistent, informed experience for our constituents. Qgiv complements that with versatile digital fundraising options, like text and peer-to-peer giving, which reach people in more ways. Together, they streamline our workflow and help us grow our donor base while staying focused on our mission!
As the Corporate Giving Administrator, I frequently rely on reports to manage our business partnerships. These reports are invaluable for categorizing donors by giving level, tracking payments from our business partners and sponsors, and ensuring timely follow-ups. They also help me track donors and donations, which is essential when it comes to sending personalized thank-you notes. This streamlined process keeps me organized and ensures that every donor feels appreciated for their support.
Segmentation in Bloomerang allows us to group individuals or businesses based on specific attributes, which is incredibly valuable for targeting the right audience with the right message. By organizing contacts into segments, we can tailor our communication more effectively—whether for donors, sponsors, or different groups of supporters.
This approach ensures that each group receives relevant information, enhancing engagement and strengthening relationships. For example, we often use segmentation when sending updates about events like our Run Fur Fun or when targeting businesses for sponsorship opportunities. This targeted communication not only saves time, but also helps maintain a personal touch, making each recipient feel valued and understood.
Efficiency and Scalability
We’ve created over 50 unique Qgiv donation forms to support a wide range of events and initiatives at Animal Friends Alliance. Each form is strategically designed for different groups of people and specific events, allowing us to streamline our fundraising efforts and ensure that we’re engaging donors in a personalized way.
For example, at events like BrewPawPaw, we provide attendees with QR codes that direct them to a dedicated donation form. This makes it easy for them to contribute, whether they’re tipping a brewery or supporting the event in other ways. By using these tailored forms, we can target specific donor groups, such as brewery patrons, event sponsors, or general supporters, with messaging that resonates with them.
The variety of forms not only helps us stay organized, but also makes the donation process more convenient for our supporters. This level of customization encourages greater participation and retention, as donors are more likely to engage with forms that align with their interests and the events they care about. Overall, our use of Qgiv donation forms helps us foster deeper connections with our donors, while ensuring a seamless, organized fundraising experience.
With so many initiatives, the email builder in Bloomerang has been such a time-saver for us at Animal Friends Alliance. With over 100 email templates, it’s super easy to quickly customize messages for different donors and sponsors. This helps us keep our communication personal, without having to start from scratch every time. Plus, we can track how donors interact with our emails, so we can follow up when needed and build stronger relationships. It’s also been a huge help when onboarding new employees. The templates allow new team members to hit the ground running with consistent messaging, making their training process smoother and more efficient. Overall, it saves us a lot of time, keeps our messaging consistent, and ensures everyone on the team is on the same page.
I’d absolutely recommend these products to other nonprofits! For us at Animal Friends Alliance, tools like Bloomerang’s email builder have been total time-savers and make it easy to keep our donor communications consistent and personal. It’s been a big help with everything from organizing outreach to tracking engagement with donors and sponsors.
These tools are great for nonprofits of all sizes, especially those running multiple events or campaigns. I think they’d be perfect for animal service groups like ours, but they’d work just as well for organizations focused on education, healthcare, or the environment. If you’re looking to grow your donor base, stay organized, and build stronger relationships, I’d definitely recommend giving these products a try!
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