CHALLENGE
The Monroe County, Michigan chapter of Habitat for Humanity helps families in their community achieve their dream of owning a home. Their support offers families and
neighborhoods strength and stability.
Like many nonprofit organizations, the team at Habitat for Humanity of Monroe County wears many hats and doesn’t have extra funds to spend, necessitating close examination of every expense and vendor relationship for savings and value. Value, savings, and a great relationship are what ultimately led them to Qgiv for their online fundraising.
When the COVID-19 pandemic impacted 2020 event planning, Habitat for Humanity of Monroe County had some big decisions to make about their annual event for Women’s Leadership Initiative for Habitat for Humanity (WLI). Should they move the event or cancel it? Neither! They created a hybrid virtual event, “Trunk or Treat Yo Self Auction,” which took the best of an in-person event and combined it with a virtual auction while keeping it safe and successful!
SOLUTION
The Monroe County team recognized that Qgiv’s flexible pricing was exactly what they needed for their event. They were able to use the auction platform tools when they needed them without getting locked into a long-term contract or spending more than necessary.
By turning their annual WLI event into the “Trunk or Treat Yo Self Auction” hybrid event, Habitat for Humanity of Monroe County catered to every part of their audience. The format offered a way for donors at home to participate virtually, while others congregated around their cars outside the venue and tailgated in costume. They also offered an in-person component using a viewing area, hosted bar, and a live auction conducted in addition to their silent auction.
RESULTS
Habitat for Humanity of Monroe County exceeded their fundraising goal of $20,000 and raised $21,305.25! By offering GiftAssist as an option for donors, they offset approximately 22% of their processing fees.
Habitat for Humanity of Monroe County will likely keep the
hybrid format for future auction events after seeing how much
their guests enjoyed the mobile bidding experience.
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