You’ve probably heard your webmaster or marketing department talking about Google AdWords. They likely used phrases like “negative keywords” and “click-through rates,” and probably talk about “bidding” on certain phrases. If you haven’t been paying… Read More
The legal ins and outs of fundraising can get a bit tangled. If you’re a fundraiser, you know that nonprofits are required to register with state governments for each state in which it actively solicits… Read More
I recently attended a conference for a national nonprofit. I wanted to learn about their structure, how they raise money, and how we can help our friends who work for that organization. It was a… Read More
The holidays are coming! With them come charity balls, year-end campaigns, and every fundraiser’s dream — new donors. September is the month that prospective donors are seriously researching charities to support at the end of… Read More
The Internet, in many ways, is an untamable frontier. That’s pretty cool, most of the time — it contributes to open exchanges of information and ideas on a scale that was unprecedented just a few… Read More
Donor retention is a topic of never-ending discussion in the nonprofit industry. Amazing consultants and bloggers all over the country (and the whole world!) have published countless articles and hosted scores of forums on the… Read More
September is a hectic month for nonprofits (although, seriously, what month is NOT hectic for nonprofits?). It’s that awkward month when summer fundraisers are drawing to a close and preparations for year-end campaigns are in… Read More
Even as the nonprofit sector slowly regains momentum after the Great Recession, one type of philanthropy is booming. Donor advised funds are taking off — the amount of money in those funds was estimated to… Read More
[eBook-2017planning-top] If you’re active on any social media channels, you’ve probably seen the #IceBucketChallenge — videos of people dumping buckets of ice water over their heads to raise awareness about Lou Gherig’s disease and money… Read More