When it comes to evaluating the performance of your fundraising efforts, data collection plays a very important role. Your fundraising data helps you understand your donors and how they respond to your campaigns. And it’s especially important during the month of December, when 20% of all giving takes place! It’s essential to have the tools you need to help you collect, track, and interpret your year-end fundraising data.
Watch this webinar and dive into all things data and explore how the right tools can help you understand and improve your fundraising performance. You’ll learn:
- Why data is important
- What tools you should use to collect data
- Key metrics to monitor during your fundraising campaigns
- How data tools will help you track, sort, and analyze your data
- How a CRM and fundraising tools can be useful for organizing and storing your data
Understanding your fundraising data is one of the best ways to identify gaps in your fundraising strategy and continue to improve your campaign performance. Don’t miss this webinar to learn how to make the most of your data!
Meet the Speaker
Tiara Stephan is Qgiv’s Product Marketing Coordinator. She’s passionate about helping nonprofits find the right technology to help them raise more for their missions. When she’s not typing away about fundraising best practices at her trusty keyboard, you can find her drinking copious amounts of tea, making her next travel plans, and meticulously logging every movie she just watched on Letterboxd.
Margie Worrell is the Curriculum Manager at Bloomerang. She serves on the board of the Peace Learning Center in Indianapolis, and has worked extensively with nonprofits as both a staff member and a lead volunteer. Her passions include education, theatre, her two grown children and her two small dogs.