Data-Backed Strategies to Engage & Inspire Donors of All Ages 

Have you ever wondered how your fundraising efforts relate to your constituents from different generations? Odds are your Gen Z and Baby Boomer donors are learning about and engaging with your nonprofit in very different ways. Your outreach should be optimized through a generational lens to ensure you’re reaching the right audience with the right message and inspiring generosity! 

In Qgiv’s 2024 Generational Giving Report, over 1,000 donors of all ages were asked to tell us how they discover nonprofits to support, how they stay connected to those nonprofits, their fundraising event habits, donor retention preferences, and more! In this report, you’ll learn:  

• How different generations prefer to get involved with your organization.
• Communication preferences and strategies for Generation Z through Baby Boomers. 
• Tips on how to account for donor preferences in your follow-up and retention efforts.

A massive transfer of wealth is right around the corner, and your constituent base is changing. Learn how new generations want to support you, hear from you, and stay connected with you!