Are you spending hours generating social media content only to hear crickets? Does it feel like no matter what you do, your social followers don’t respond to your urgent fundraising appeals and calls-to-action? If so, your organization may be missing out on crucial social media strategies.
72% of Americans use social media and spend an average of 2 hours each day scrolling. Chances are, your supporters are actively using social platforms and you just need to learn how to effectively connect with them! This no-nonsense workshop incorporates real-world examples from other nonprofit organizations to provide you with a blueprint to take your social strategy (and results) to new heights.
Join us as we host Erica Linguanti, social media expert from Achieve, who will be sharing:
- Ways to leverage web and donor data to find new supporters on social media (and retarget existing donors).
- Affordable social advertising strategies that deliver real results for as little as $5/day.
- How to track provable ROI with Google Analytics, Meta Pixel, Conversions API, and LinkedIn Insight Tag.
Meet the Speaker:
Erica Linguanti | Director of Marketing at Achieve
Erica passionately believes that the emergence of social media has created an opportunity for organizations to innovate and engage with donors in entirely new ways. Erica leads the strategy and execution of all marketing initiatives at Achieve, with an emphasis on helping nonprofits tell their stories digitally. By combining the unique needs of nonprofits with experience from working closely with major “for profit” brands ‒ including Hilton, Marriott, Hyatt, Preferred, and IHG ‒ she has developed unique tactics to drive interest in causes (and convert that interest into action). Erica holds a BSBA in Marketing from the University of Central Florida.
