Asking for a donation is scary! What if the donor says “no?” Generosity has never been greater, but giving can never be assumed.
Join us as we dive into how donors decide to give and why they stop giving. We’ll guide you through proven strategies to raise more money, including how to build genuine connections, convey your mission’s urgency, and confidently make a persuasive ask. As an added bonus, we’ll talk about how this all fits into your year-end campaigns.
In this session you’ll learn:
- What factors motivate a donor to give to your organization
- Ways to build strong and authentic relationships with your supporters
- How to make an self-assured and convincing ask
- Fundraising best practices and how to include them in your end of year fundraising
Meet the Speaker: Barbara O’Reilly, CFRE
Barbara has thirty years of annual fund, major gifts, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross. Her consulting firm, Windmill Hill Consulting, helps non-profit organizations peel back the layers and develop a profitable fundraising strategy to build more effective donor relationships and catapult their revenue. She serves as past president of the Association of Fundraising Professionals (AFP) Washington DC Metro Chapter and as a former member of the Advisory Panel for Rogare (Ro-gar-AY), The Fundraising Think Tank in the U.K. Her firm, Windmill Hill Consulting, is a member of The Giving Institute and Barbara is very involved with the Giving USA Foundation. She is a frequent and sought-after presenter at national and international conferences. In 2020, Barbara joined the faculty at the University of Maryland’s Do Good Institute teaching nonprofit fundraising.