Silos are great for grain, not for organizational growth.
If everything is about a cash grab, your marketing efforts won’t succeed. If your email and social media strategy is spray and pray, your fundraising efforts won’t succeed. Your fundraising and marketing MUST work together so your organization can go from surviving to thriving!
In this workshop, nonprofit expert Ephraim Gopin will teach you how to engage your target audience so you’re in the best position possible to fundraise from your constituents. We’ll dive into email, websites, social media and more to learn how your organization can use each channel effectively to encourage people to take action.
In this session you will learn:
- Why fundraising and marketing can’t be separated.
- How fundraising and marketing should work in tandem.
- How to create a successful, multi-channel approach.
- How to build long-term relationships and raise more money.
Meet the Speaker: Ephraim Gopin
Ephraim Gopin, a fundraising and marketing expert, is the founder of 1832 Communications, an agency which partners with nonprofits to help them build more relationships so they can raise more money, serve more people, and have more impact in their community. His two plus decades of experience as a CEO, fundraiser, marketing and communications director, grant writer, and more afforded him the unique position where he could learn not just broadly how an organization functions, but also see the intersecting parts under the nonprofit hood. Ephraim knows how nonprofits operate and intimately understands the fundraising and marketing pain points and challenges they face. Ephraim crafts custom strategies focused on website, email, content, social media, video, and more, so organizations are in the best position possible to fundraise from their target audience. The goal? Stabilize revenue and provide sustainability for programs. The organizations Ephraim partners with organizations to help them experience growth and move from surviving to thriving.
