It’s been a challenging past couple of years for nonprofit fundraising. Giving USA 2023 reported that individual giving declined 6.4% in 2022. In 2023, it declined 2.4%. Plus, the M+R Benchmarks 2024 report highlighted the fact that online fundraising essentially stayed flat in 2023 (declining by 1%). This underscores the importance of having effective fundraising strategies and software solutions to bring those plans to life.
Each fundraising platform has unique strengths, so how can you find the right tool for your needs? Explore what fundraising software is and the essential features to look for in your platform.
What is fundraising software for nonprofits?
Fundraising software is an online tool that helps you raise more money for your organization. That can include actual fundraising solutions, such as donation forms and event registration, or tools that help you manage and contact your donors, such as CRM or marketing software.
Some platforms offer free tools, while others charge for extra features or offer plans based on your nonprofit’s size. For new organizations, free fundraising software can be a helpful tool to grow, while mid-size and larger organizations may require more tools to effectively connect with their donors.
What features should you prioritize in fundraising software?
The best fundraising software will depend on your nonprofit’s needs, but all leading solutions share some features in common, including:
- Customizable donation forms
- Recurring donor options
- Easy-to-use interface
- Data reporting
- A secure payment processor
- Integrations with your other software platforms
- Reporting and analytics features
- Excellent customer support
Ultimately, every organization is different, so you must prioritize finding a fundraising platform that works with your unique fundraising strategy.
Top fundraising software providers
Here’s a list of top fundraising, CRM, and marketing tools to support your nonprofit’s revenue-generation efforts. Some solutions are straightforward donation platforms while others can support your organization with other aspects of fundraising, like prospect research or in-kind giving.
- Bloomerang + Qgiv | Best online fundraising and donor management software
- Bonfire | Top merchandise fundraising platform
- 360MatchPro | Top matching gift software
- DonationMatch | Top in-kind donation platform
- Mailchimp | Top multichannel marketing platform
- Constant Contact | Top email marketing solution
- Campaign Monitor | Top email automation platform
- QuickBooks | Top accounting software
- Fundraise Up | AI-powered fundraising tools
- Handbid | Live streaming auction software
- OneCause | Event fundraising platform with gamification
- 99Pledges | Fundraising software for schools and teams
- NeonCRM | Nonprofit CRM with location tools
- Classy | Fundraising software with corporate partnerships
- Mightycause | Fundraising suite with matching grants
- GoFundMe | Crowdfunding solution
1. Qgiv by Bloomerang | Best online fundraising and donor management software
Bloomerang acquired Qgiv to offer nonprofits the industry’s most user-friendly, intuitive platform for fundraising and donor management.
Bloomerang was designed by fundraising experts who understand the importance of donor retention for sustainable organizational growth. By combining the power of Bloomerang’s robust donor management platform with Qgiv’s simple, easy-to-use fundraising features, organizations can keep relationships at the heart of fundraising.
This fundraising solution offers features such as:
- Online giving tools and donation forms
- Event registration and management
- Peer-to-peer fundraising and gamification
- Mobile fundraising
- Reporting and tracking tools
- Auction software
- Donor wealth screening
- Supporter engagement histories
- Donor segmentation capabilities
- Integrations with other leading software platforms
- Unlimited support
What we love about Qgiv by Bloomerang
- Flexibility and customization. Incorporate your nonprofit’s unique branding into your online fundraising forms and campaign pages.
- P2P and crowdfunding features. Our peer-to-peer and crowdfunding features are easy to set up and personalize, empowering even newbie fundraisers to get involved.
- Gamification and social sharing tools. Leverage gamification and social sharing to spark friendly fundraising competitions and make it easy to spread awareness of your mission.
- Text fundraising solutions. Streamline mobile donation collection with simple text fundraising tools.
- Engagement meter. Learn how active your donors are with your organization using an engagement meter.
- Data segmentation. Segment your donors to deliver targeted communications with data segmentation tools.
Pricing
Qgiv by Bloomerang offers a variety of different packages based on your organization’s needs.
2. Bonfire | Top merchandise fundraising platform
Bonfire is a merchandise fundraising platform organizations can use to create branded items such as T-shirts, mugs, tote bags, and sweatshirts. The platform offers nonprofit fundraising tools that make it easy to:
- Create a customized organization profile page.
- Launch peer-to-peer fundraising events.
- Send personalized thank you messages.
- Export supporter contact information.
Bonfire has helped all kinds of nonprofits, from animal shelters to healthcare organizations, raise thousands of dollars in donations.
What we love about Bonfire
Don’t have a graphic designer on staff? Not a problem when you use Bonfire to design your apparel. The platform offers free customizable templates and a user-friendly design tool to simplify the process.
Pricing
Verified nonprofits have processing fees of 3.5%.
3. 360MatchPro | Top matching gift software
360MatchPro is the leading matching gift automation platform that helps nonprofits make the most of corporate philanthropy programs to raise fundraising revenue. This fundraising software provides:
- A searchable matching gift database
- Automated matching gift request emails
- Matching gift auto submission
- Platform integrations
What we love about 360MatchPro
Many features are easily embedded in your nonprofit’s website so your donors can quickly check their matching gift eligibility. With 360MatchPro, you save time while raising more money because the tool initiates the conversation about matching gifts on your behalf.
Pricing
360MatchPro pricing starts at $999 per year.
4. DonationMatch | In-kind donation platform
DonationMatch is an in-kind donation platform that connects nonprofits with companies willing to donate gifts and auction items for fundraising events. Here’s how the process works:
- A staff member or key volunteer registers your nonprofit.
- After your nonprofit is validated, you can register your event details.
- You can send in-kind donation requests directly to each company’s decision-maker.
DonationMatch can be used for any kind of fundraising event to support auctions, raffles, giveaways, and more.
What we love about DonationMatch
DonationMatch makes it easy to get connected with charitably-minded companies on a national level. This can be a major help if your nonprofit doesn’t have many opportunities for corporate partnerships in your area.
Pricing
DonationMatch offers a variety of plans including a free starter plan.
5. Mailchimp | Top multichannel marketing platform
Mailchimp is a multichannel marketing software that assists you in establishing your nonprofit’s brand and fostering connections with your supporters. Mailchimp features include:
- Drag-and-drop email builder
- SMS marketing
- Social campaign tracking
- Automation workflows
- Audience segmentation
This software helps you streamline the creation of integrated campaigns across various channels and provides you with analytics on donor engagement. By using Mailchimp, you can advance your marketing strategies for your organization, targeting the supporters most likely to give to specific campaigns.
What we love about Mailchimp
Mailchimp excels in collecting data and translating insights into actionable marketing strategies. The software helps you understand your supporters’ preferences and foster meaningful conversations about fundraising, no matter the platform your donors are using, because Mailchimp can promote your campaigns through various channels.
Pricing
Mailchimp offers multiple monthly plans based on your needs, including a free beginner plan.
6. Constant Contact | Top email marketing solution
Constant Contact is a comprehensive email marketing software with over 100 customizable email templates. This software helps you stand out in the crowded email inboxes of your donors. Key features of Constant Contact include:
- Email marketing
- Marketing automation
- List building tools
- Custom landing pages
- A/B testing
Constant Contact comes with a mobile app so you can edit your email campaigns on the go. Elevate your nonprofit’s email presence with the help of this versatile marketing software.
What we love about Constant Contact
Constant Contact offers a diverse selection of well-crafted email templates specifically tailored for nonprofit use, providing flexibility for your various content needs. These templates are also mobile-responsive so you can reach your donors from anywhere.
Pricing
Constant Contact offers plans starting at $12 per month.
7. Campaign Monitor | Top email automation software
Campaign Monitor is an email automation platform that helps your organization create impactful campaigns without overwhelming your team. This platform offers a range of features to simplify your email marketing efforts, including:
- Automated branding input for emails
- Personalized segmentation
- Link review
- Automated email offers and series
- Generative AI writer
Campaign Monitor helps you build custom emails to keep your donors engaged throughout your fundraising campaigns.
What we love about Campaign Monitor
Campaign Monitor provides a user-friendly interface and robust features that simplify the email marketing process to make it accessible no matter your level of expertise. This fundraising software’s automation and personalization capabilities help you create highly targeted and effective fundraising campaigns.
Pricing
Campaign Monitor offers flexible pricing plans starting at $11 per month.
8. QuickBooks | Top accounting software
QuickBooks is a leading financial management software designed to help you simplify accounting tasks for your team. Key features include:
- Expense tracking
- Invoicing
- Payroll management
- Financial reporting
- Manage project bills
QuickBooks also offers bank reconciliation, tax preparation, and integration with other fundraising software solutions to enhance its overall functionality.
What we love about QuickBooks
QuickBooks provides an easy-to-use solution for efficient financial management of your organization. This software’s design makes it easy for your accounting team to automate repetitive tasks, generate insightful reports, and ensure compliance with tax regulations.
Pricing
QuickBooks pricing plans start at $9 per month.
9. Fundraise Up | AI-powered fundraising tools
Fundraise Up is an online giving platform that prioritizes increasing conversion rates and integrating seamlessly with your nonprofit’s website. Features of this platform include:
- Insights dashboard
- Donor portal
- Conversion-optimized checkout process
- Campaign pages
Fundraise Up can also manage a wide range of payment options, including Google Pay, Venmo, cryptocurrency, PayPal, Apple Pay, and more.
Pricing
Fundraise Up offers different pricing plans based on the size of your organization.
10. Handbid | Live streaming auction software
Handbid offers nonprofit event and auction planners a user-friendly platform to plan and execute profitable events. Handbid’s features include:
- Mobile bidding
- Ticketing and registration
- Mobile auction management
- Text to give
- Reporting and goal-tracking
Handbid’s tools aren’t just for nonprofits—schools, sports teams, professional organizations, and healthcare organizations can all benefit from their platform.
Pricing
Handbid’s nonprofit packages start at $1,396.
11. OneCause | Event fundraising platform with gamification
Like Handbid, OneCause specializes in auction and event software. They also provide online fundraising, text-to-give, and peer-to-peer functionality. Top OneCause features include:
- Mobile bidding
- Donation forms
- Online giving websites
- Personal fundraising pages
Plus, OneCause can support a wide range of peer-to-peer fundraising events, such as walks, rides, giving days, and memorial giving.
Pricing
Contact OneCause for pricing.
12. 99Pledges | Fundraising software for schools and teams
99Pledges is a fundraising platform for schools and sports teams. This platform makes it easy for schools and teams to create fundraising campaigns and help students and families make their own campaign pages. Here’s how it works:
- Participants set up their own donation pages.
- Participants share the pages with their family and friends using email and social media.
- Donors give online using laptops or mobile devices.
- Organizations track progress and share results to keep participants motivated.
- Organizations collect proceeds when the campaign ends.
99Pledges seeks to offer a simple setup and donation process to make participation as easy as possible.
Pricing
It’s free to use 99Pledges, but the platform collects a 3.49% + $0.49 fee per transaction.
13. Neon CRM | Nonprofit CRM with location tools
Neon CRM offers CRM and fundraising software for small to midsize nonprofits. The platform’s fundraising features include:
- Campaign management
- In-house payment processing
- One-click donations
- Endurance challenges and pledges
- Donor accounts
Neon also offers a convenient solution for hosting giving days, allowing nonprofits to create customized events tailored to their audience’s interests and fundraising goals.
Pricing
View pricing plans on the Neon website.
14. Classy | Fundraising software with corporate partnerships
Classy is an online fundraising platform that focuses on creating positive, tailored experiences for nonprofit donors. Features of this solution include:
- Donation forms
- Recurring giving
- Donation websites
- Crowdfunding
Classy’s donation forms can be fully branded to your organization and embedded into your website, creating a seamless giving experience for donors.
Pricing
Contact Classy for pricing.
15. Mightycause | Fundraising suite with matching grants
Mightycause offers solutions for general nonprofit fundraising initiatives as well as team and event fundraising and giving days. This platform’s features include:
- Unlimited fundraising campaigns
- Recurring donation management
- CRM donor management
- Fundraising leaderboards
- Matching grant creation
Plus, Mightycause’s Giving Day solutions allow nonprofits to plan exciting campaigns with branded websites, real-time leaderboards, and a library of support resources.
Pricing
Mightycause offers two payment plans: one for small nonprofits and one for growing organizations.
16. GoFundMe | Crowdfunding solution
GoFundMe is the world’s largest crowdfunding platform, typically used by individuals to help raise money for personal needs. Users can also create campaigns to support their favorite charities, making this a useful fundraising tool for nonprofits.
Features of GoFundMe include:
- Easy campaign setup
- Fundraising leaderboards
- Ability to add a photo and description of the fundraiser
GoFundMe even allows users to fundraise in teams with tools that allow family, friends, and coworkers to collaborate in managing the fundraiser.
Pricing
The platform charges a transaction fee of 2.2% + $0.30 per donation.
How to start using fundraising software
Ready to start taking advantage of fundraising software? Here are a few key steps to get started:
- Set up your fundraising campaign. Design custom and mobile-friendly donation forms to match your campaign theme. Using Qgiv, you can include suggested giving amounts, recurring donation options, and custom information fields to enhance your donation form experience.
- Utilize different fundraising tools. Explore Qgiv’s peer-to-peer fundraising, text fundraising, and silent auction capabilities to boost your fundraising campaigns and raise more money.
- Integrate with other nonprofit software. Explore integrations with other tools and platforms your organization uses to ensure a seamless flow of data flow between your different fundraising solutions for better organization and efficiency.
- Market your campaign. Send targeted emails, updates, and acknowledgments to your donors to promote your fundraising campaigns across different platforms.
- Track your fundraising efforts. Regularly monitor the performance of your fundraising campaign using Qgiv’s reporting and analytics tools. You can examine donor behavior, track fundraising progress, and make data-driven decisions to optimize your fundraising strategy.
- Steward your donors. Use your donor communication tools to send personalized updates and express gratitude for your supporters’ contributions to your cause. If you integrate Bloomerang’s donor management software, it can help you easily maintain your donor relationships, track interactions, and strategically nurture your donors through targeted engagement strategies.
Final thoughts
Choosing online fundraising software requires a lot of research and assessment due to the variety of solutions now available. Fortunately, this list can help find the software that works best for you. Each platform offers defining features and pricing packages to fit a wide array of organizations, ensuring you can confidently raise more throughout your fundraising journey!
Additional resources
- Online Fundraising Platforms: 12 Questions Before You Buy. Before investing in a new software platform, ask yourself the questions in this guide to ensure you’re making the right decision.
- Nonprofit Software Solutions: The 27 Best Options in 2024. Looking for other fundraising software options? Check out these 27 solutions.
- Top Peer-to-Peer Fundraising Platforms for Nonprofits [Updated]. Need software specifically to help manage your peer-to-peer fundraising campaigns? Explore top options in this guide.