Virtual Fundraising Lab: August 6th

Join us on August 6th for this exciting virtual workshop and take your online fundraising campaigns to the next level.

Industry thought leader Lori. L Jacobwith will teach you effective ways to keep donors giving, you’ll learn how to optimize your giving campaigns for each donor generation, and you’ll walk away with actionable tips on hosting a virtual event—all in one afternoon! You’ll also receive 2.5 CFRE credits towards your certification when you attend.

Whether you’re currently working from the comfort of home or if you’ve ventured back to the office, we hope you’ll join us in this convenient virtual format to gain valuable takeaways you can put into place right away!

Schedule

2:00 pm – Welcome & Introductions
Host: Jennifer Mansfield, VP of Customer Experience | Qgiv

2:05 pm – Surprising Best Practices to Keep Donors Giving 
Speaker: Lori L. Jacobwith, Fundraising Culture Change Expert & Master Storyteller | Ignited Fundraising

3:00 pm – Break

3:05 pm – Mind the Generational Gap: Qgiv’s Generational Giving Study
Speaker: Abby Jarvis, Nonprofit Education Manager | Qgiv

4:05 pm – Virtual Fundraising: Examples and Q&A
Panel: Jennifer Mansfield, Lori L. Jacobwith & Abby Jarvis

Surprising Best Practices to Keep Donors Giving

Presented by: Lori L. Jacobwith, Fundraising Culture Change Expert & Master Storyteller | Ignited Fundraising

The plain & simple truth to why your donors stop giving: they lose interest. They just don’t feel their gift matters enough to keep giving. Our job, then, is to make certain each contact we have with our supporters makes them feel special. Whether you have a small, medium or large donor list — making them ALL feel special is a tall order.

This high-energy session will take a deep dive into some surprising best practices that will help you raise more money.  We’ll focus on how to make your regular communication stand out in the daily noise.

Plan to:

• Take a look at your donor communication and stewardship practices from a different lens
• Get re-inspired about your mission
• Spend time sharing at least one “real-life” example of someone’s life that’s different because your nonprofit exists

About Lori L. Jacobwith

Lori L. Jacobwith is a nationally recognized fundraising culture change expert and master storyteller who has been named one of America’s Top 25 Fundraising Experts. She has delivered more than 10,000 coaching and training sessions that have helped nonprofit organizations raise $350 million dollars from individual donors. Lori’s proven strategies & tools teach staff and board members to share their stories powerfully and effectively to cause donors to give more. Lori holds a BA in Political Science and Speech Communications from the University of Minnesota, has additional training from Indiana University’s Fund Raising School and is a longtime member of the Association of Fundraising Professionals.

Mind the Generational Gap: Qgiv’s Generational Giving Study

Presented by: Abby Jarvis, Nonprofit Education Manager | Qgiv

What motivates your donors? How can you build communications that appeal to all your constituents from the Greatest Generation to Gen Z? Can a single campaign transcend the rift between Baby Boomers and Millennials? And what the heck does Generation X want?

Come find out! This session will cover Qgiv’s 2020 Generational Giving Study and how you can use its findings to change the way you interact with your donors. You’ll learn:

• How different donor segments prefer to communicate, donate, and keep in touch
• How you can structure your next campaign to inspire donors of all ages
• How to account for donor preferences in your follow-up and retention efforts
• How to communicate with all generations to inspire action on Giving Tuesday

Appealing to different generations of donors is important, but it doesn’t have to be hard! Come learn how to target each of your communications to the different segments of your donor base.

Virtual Fundraising: Examples and Q&A

Panel: Jennifer Mansfield, Lori L. Jacobwith & Abby Jarvis

If you’re like many nonprofits around the country, you’ve canceled your annual events and are looking for new ways to raise money online while keeping your donors safe and engaged. During this live panel discussion, we’ll review three unique virtual fundraising ideas from nonprofit organizations and open up for Q&A to help you with the current challenges you’re facing. You’ll gain key takeaways and ideas that you can put into place quickly and with few resources so you can continue raising vital funds through your virtual events.